How We Turned $21K/Month in Ad Spend Into $65K+ in Sales
From 96% wasted search terms to 3.13:1 ROAS in 60 days. A real look inside our Rad Ads Agent managing a B2B contractor safety compliance account.
JJ Safety LLC — A B2B contractor safety compliance consulting firm helping contractors meet requirements for platforms like ISNetworld and Veriforce. They were spending $20K+/month on Google and Microsoft Ads but had no visibility into what was actually working.
The Problem
When we took over the account, we found a mess. Not because anyone had done anything malicious — but because Google's automation had been left unchecked, and no one was watching the search terms.
What we found in the first 24 hours:
- ×96% of search terms were junk — company names, insurance queries, bonding searches. None of it was their target customer.
- ×Google's AI Max had been enabled — autonomously expanding to irrelevant queries at $100-170/click.
- ×Zero negative keyword management — the account had been running for years with no blocking strategy.
- ×Landing page mismatches — ads for one service pointed to pages for a completely different service.
- ×Zombie campaigns from 2021 — old experiments still running, causing sync errors with every change.
The account was spending $1,000/day. But only a fraction was reaching actual potential customers.
What We Did
The Rad Ads Agent went to work immediately. Here's the timeline:
Identified and stopped $985 in wasted spend within 12 hours. Disabled the unauthorized AI Max feature that was burning budget on irrelevant company name searches. Documented everything.
Daily search term analysis. Built a comprehensive negative keyword strategy. Converted broad match keywords to phrase match to stop the bleeding. Reduced irrelevant traffic from 96% to under 11%.
Rebuilt ad groups from scratch. Fixed landing page mismatches. Removed zombie campaigns. Rewrote underperforming ads. Set up proper conversion tracking with CRM integration.
With waste eliminated, we could confidently increase budget. Expanded to new ad groups targeting underserved segments. Daily monitoring, weekly optimizations, monthly strategy reviews.
The Results
Within 60 days, the account was transformed. Same budget range. Completely different outcomes.
Before (March 2026)
After (April 2026)
April 2026 Results
$65,500
in sales on $20,933 ad spend
No competitor above 10% impression share. JJ Safety now owns this market on Google.
Now: Scaling With Confidence
With waste eliminated and tracking dialed in, we can now scale aggressively. The account went from $900/day to $1,500/day budget — and the economics are holding.
MAY 2026 — FIRST 18 DAYS
What Daily Management Looks Like
This isn't "set it and forget it." The Rad Ads Agent performs continuous optimization. Here's a sample of actual daily tasks:
SAMPLE AGENT ACTIVITY
"The platform's recommendations are designed to increase Google's revenue, not yours. We caught their AI Max feature burning $985 in 12 hours on irrelevant clicks. That's not optimization — that's negligence. You need someone watching."
Key Takeaways
- Daily search term review is non-negotiable. Without it, automation will spend your budget on whatever Google thinks is "relevant."
- Platform "AI features" require human oversight. They optimize for clicks and spend, not your business outcomes.
- B2B niches often have unclaimed market share. JJ Safety went from competing to dominating with 73.6% impression share.
- You can't scale what you can't measure. Fixing conversion tracking and CRM integration was foundational to everything else.
Want Results Like This?
The Rad Ads Agent manages Google and Meta campaigns with the kind of daily attention most agencies can't provide. See how it works or book a call to see if we're a fit for your business.